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Founded in 1908 by Ludovico Martelli, Proraso has been innovating professional highest-quality products in the shaving world for generations, and has evolved to become a staple of Italian culture. From the first Pre-Shave cream in 1948, to now, the Martelli family principles hold true: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.

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  • Protecting and moisturising, it's dedicated to those who demand a close and comfortable shave.
  • With Aloe Vera and Vitamin E.
  • Moisturizing shaving cream with rich lather
  • Soften even the thickest and toughest beards
  • Enriched with Aloe & Vitamin E
  • Free of parabens, sulfates, silicones and sls  
  • Made in Florence, Italy
  •  Moisturizing shaving cream with rich lather
  •  Ideal for sensitive skin
  •  Enriched with Oatmeal Extract and Green Tea for an emollient and soothing effect
  •  Free of parabens, sulfates, silicones
  •  150ml Shaving Cream
  •  Made in Italy